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Five More Startup Myths Debunked

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Previously, we reviewed five startup myths and unfortunately (at least!) five more need debunking. You can check out the first article here. Innovating and running a company is challenging, and capturing your valuable assets plus making sure you are getting everything in writing is overwhelming too. Some of the five myths below apply at any…
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Five Startup Myths Busted

Startups love to get stuff done. As an entrepreneur I live to tick stuff off my list. However, the number of “housekeeping” tasks can be overwhelming. Sadly, skipping steps that are not as sexy as product development and customer focus groups hampers your chance for success. You run the risk of losing, or not being…
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Are You Internet Famous? 3 Tips To Protect Yourself

Thanks to the Internet, there is a new breed of celebrity. For example, do you have over 100,000 followers on Instagram? Does your blog generate enough passive income to help sustain your lifestyle? Do your YouTube videos get a significant amount of views and end up in the popular page every week? If you said…
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ABC's "Scandal" - Season Two

Three “Scandalous” Small Biz Branding Lessons From Olivia Pope

ABC’s smash hit “Scandal” is full of life lessons about love, power, and the value of a good red wine. Amongst the drama, there are also valuable lessons for your small business. We can all agree on one thing: modern marketing can get confusing, especially when the laws surrounding intellectual property are involved. Just as…
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Suds and Stars Wars Square Off in Syracuse

Empire Brewing Co. of Syracuse New York has been brewing and serving their German Bock-style malted beer, Strikes Bock, for seven years and business has been good. Empire is currently trademarking the beer’s name to prepare for bottling and distribution. Unfortunately for Empire, the creators of Star Wars, Lucasfilm, discovered their rebel trademark application (they…
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Save $100 on Rocket Lawyer Trademark Applications

American Express has the registered trademark for Small Business Saturday. Just because your business is small doesn’t mean you shouldn’t protect your brand too. Sign up to speak with a Rocket Lawyer Trademark Specialist before December 1, 2014, and receive 20% off your trademark package.   How It Works 1. Sign up for free before…
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Safeguard Your Small Business with Trademarks Made Easy

We can all agree on one thing: the law can get confusing. That’s why Rocket Lawyer makes the complicated simple for you. From incorporation to estate planning, we make things easier—and affordable—so you can be on your way and do what you do best, while we do what we do best: making the law simple.…
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Led Zeppelin’s “Stairway” To Courtroom

You may have heard that Led Zeppelin is being sued for copyright infringement for “borrowing” the opening chord progression on their mega-hit, “Stairway To Heaven.” It’s such an iconic progression that it’s going through your head right this second, without me having to hum it for you, which is a good thing, since I have…
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Why it is always a good idea, to protect a good idea

Taking an innovation from idea to thriving business is no simple feat — every entrepreneur would do well to pursue the proper legal protections to safeguard what they have sweated and bled to create. Should they file for a patent, a trademark or a copyright? To answer this, let’s first consider the historical context. The…
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5 Epic Patent Battles

Flashback: 5 Epic Patent Battles that Would Make Headlines Today

Patent trolls, patent thickets, international tug-of-wars, and the race to be first to file may seem like the stuff of today’s cut-throat global economy. But they’re old news. Many of the most iconic American inventions were mired in patent battles. As the U.S. joined the rest of the world by shifting to a first-to-file system…
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