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Lies and Puffery – Is it Ever Safe to Exaggerate in Advertising?

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Puffery is a wonderfully named term that refers to those bombastic advertising claims you’re inundated with every day–you know the ones, “world famous bagels” or “the best deep-dish this side of Chicago.” As the wonderfully named Judge Learned Hand put it, puffery is talk “which no sensible man takes seriously.” The phrase caveat emptor, let…
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Cool Story! 4 PR Tips for Your Small Business

Telling your company’s tale is one of the most important aspects of running a successful business, but it can be a double-edged sword. Just as successfully relating your tale can build brand and attract new business, missteps can harm your company’s reputation and send your customers packing. If you are a small business owner, chances…
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How To Fix Your Firm’s Terrible Social Media Strategy

The state of social media strategy in the legal industry is, shall we say, much maligned — and for good reason. After taking a quick look at law firms on Facebook, Twitter and LinkedIn, I found that many of the same social media ills that have always plagued law firms are still prevalent. Many firms,…
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Should I Tweet That?

Social media has changed the way we interact with our friends, families, colleagues, and clients. You can “like” your favorite musician on Facebook. You can follow your favorite celebrity or athlete on Twitter. You can share pictures simultaneously with all of your friends and family with Instagram. But social networks have also changed the way…
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3 Reasons No One Is Reading Your Blawg

A law blog (aka “blawg”) is a great way for an attorney to demonstrate their knowledge and professional competence; to market their legal services; and to network with other attorneys and law firms. It’s been my experience (and that of many other lawyers) that a thoughtful, well-written blawg can dramatically increase your business and enhance…
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5 Social Media Fiascos from Businesses Who Should Know Better

There are plenty of ways your small business can use social media: you can run contests on Facebook, respond to complaints on Twitter, or just help your customers stay informed with tons and tons of vaguely humorous LOLcats. What you shouldn’t do is exploit tragedies. Or fire the guy with the working Twitter password. Or…
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10 Mistakes Lawyers Make on Twitter

10 Mistakes Lawyers Make on Twitter

Twitter is a remarkably powerful resource for legal professionals. Specifically, in my experience, Twitter offers tremendous opportunities for lawyers who want to expand their professional network, spread their professional reputation, and connect with potential clients and colleagues who they may not otherwise have the opportunity to connect with. Nonetheless, it’s hardly an intuitive platform. This…
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Linkedin Company Pages Update

Why You Should Update Your LinkedIn Company Page

In the past I’ve discussed the value of creating a LinkedIn Company Page for your small firm on LinkedIn. After all, it’s a great way to highlight and advertise the specialties and areas of expertise for your practice. If you have relatively tech-savvy staff members, then they are probably already on LinkedIn. With a LinkedIn Company Page…
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Twitter Gets an Update

Your Twitter Profile Gets An Upgrade With New Header Image

You probably already knew this, but I’m a big fan of the networking opportunities provided by Twitter. Unlike any of the other popular social media services, Twitter allows you to connect with people you’d otherwise have no access to. Personally, I’ve been using Twitter for years now to interact with music industry professionals. Doing so…
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Grow your professional network with LinkedIn

Grow Your Professional Network By Effectively Using LinkedIn

Most lawyers know that they should be using LinkedIn. At the very least, someone at some point has told them that they should be using LinkedIn. Often times, they’ll create an account, set up their profile, connect to a few colleagues, and then sit back and wait. Occasionally they’ll receive a request from a friend…
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