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#LocalLiftTour Lessons: Take Your Small Business To The Next Level

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The #LocalLiftTour has come to end, but the lessons we learned from each other will carry on! We couldn’t have imagined a better way to spend the last few months than teaming up with Yelp and Main Street Hub to provide free, personalized advice on marketing and legal services to help you take your local…
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Lawyers: Be Afraid of Ghostwriting

As Halloween draws near, I thought it would be appropriate to bring up the issue of ghost stories. To be more specific, I’m talking about “ghostwriting.” To say that attorneys are creatures of limited time is to wildly understate the amount of work and pressures we face on a day-to-day basis. Not only must we…
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The 4 Secrets That All Savvy Lawyers Know

While many of you were chugging your third coffee and trying to shake off your case of the Mondays, Rocket Lawyer paid a visit to our sister city Palo Alto to plug into the inaugural LawTech Silicon Valley conference! Presented by The Recorder and Law Technology News, the event focused on four major challenges that…
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Mind Your Manners: Social Media Etiquette for Lawyers

Hey lawyers, here’s something I bet you’ve never heard before: you’re a lot like doctors. Traditionally, you both get a lot of your referrals via personal recommendations between friends, family members, and other close community ties. However, as more and more consumers become invested in the communities they build online, it’s increasingly important to make…
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Three Privacy Concerns For Your Clients In the Digital Age

Marlon Brando once said, “Privacy is not something that I’m merely entitled to, it’s an absolute prerequisite.” Unfortunately, Mr. Brando said this at a time when the world was much less connected — and he likely had great lawyers who could constantly protect his privacy without worrying what he would impulsively say on Twitter. Even…
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“Don’t Quote Me On That”: New Standards For Legal Advertising

Did you ever hear about the case of the lawyer and judge who went to court over the issue of whether the lawyer could run an ad claiming that the judge thought he was a great lawyer? It all began in 2008 when Andrew Dwyer, a Newark, New Jersey workplace discrimination lawyer, quoted three judges…
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The Right To Self-Incriminate

Under “Everything I Learned About My Legal Rights I Learned From Watching ‘Law & Order’ And Its Myriad Off-Shoots,” millions of Americans can recite the mantra law enforcement officials robotically recite while they’re cuffing a perp: “You have the right to remain silent. You have the right to an attorney. Everything you say can and…
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Lies and Puffery – Is it Ever Safe to Exaggerate in Advertising?

Puffery is a wonderfully named term that refers to those bombastic advertising claims you’re inundated with every day–you know the ones, “world famous bagels” or “the best deep-dish this side of Chicago.” As the wonderfully named Judge Learned Hand put it, puffery is talk “which no sensible man takes seriously.” The phrase caveat emptor, let…
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Cool Story! 4 PR Tips for Your Small Business

Telling your company’s tale is one of the most important aspects of running a successful business, but it can be a double-edged sword. Just as successfully relating your tale can build brand and attract new business, missteps can harm your company’s reputation and send your customers packing. If you are a small business owner, chances…
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How To Fix Your Firm’s Terrible Social Media Strategy

The state of social media strategy in the legal industry is, shall we say, much maligned — and for good reason. After taking a quick look at law firms on Facebook, Twitter and LinkedIn, I found that many of the same social media ills that have always plagued law firms are still prevalent. Many firms,…
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