Business

4 Ways Your Business Can Bridge the Generation Gap

Generation-Gap
Take a look around your office. There’s a high probability that you’re working with people of every age range. With advanced technology and medical breakthroughs, people are living longer, which means retirement is being delayed more and more every year. Consequently, people are working until a later age to save up for a longer and…
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New Year, New Employees: Three Steps to Hiring Non-Traditional Workers

As we reported last week, the majority (61 percent) of small businesses reported growth throughout 2014. The best part? An impressive 80 percent are optimistic that their business will fare even better in the New Year. With this optimistic outlook and strong fiscal 2014, small business owners will be reinvesting in their businesses by hiring…
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Ringing in the New Year: 4 Optimistic Predictions for Small Biz

It’s been a whirlwind year for small businesses. From welcomed economic recovery to immigration reform to further implementation of the Affordable Care Act, there was hardly a dull moment. Amidst the chaos, however, a majority of small business owners report they experienced growth that met or exceeded their expectations in 2014, and 80 percent are…
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Three “Scandalous” Small Biz Branding Lessons From Olivia Pope

ABC’s smash hit “Scandal” is full of life lessons about love, power, and the value of a good red wine. Amongst the drama, there are also valuable lessons for your small business. We can all agree on one thing: modern marketing can get confusing, especially when the laws surrounding intellectual property are involved. Just as…
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Suds and Stars Wars Square Off in Syracuse

Empire Brewing Co. of Syracuse New York has been brewing and serving their German Bock-style malted beer, Strikes Bock, for seven years and business has been good. Empire is currently trademarking the beer’s name to prepare for bottling and distribution. Unfortunately for Empire, the creators of Star Wars, Lucasfilm, discovered their rebel trademark application (they…
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Save $100 on Rocket Lawyer Trademark Applications

American Express has the registered trademark for Small Business Saturday. Just because your business is small doesn’t mean you shouldn’t protect your brand too. Sign up to speak with a Rocket Lawyer Trademark Specialist before December 1, 2014, and receive 20% off your trademark package.   How It Works 1. Sign up for free before…
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Small Businesses, You Could Get Fined For Closing On Thanksgiving

Once upon a few-years-ago, virtually all stores were closed on Thanksgiving, with the exception of 7-Eleven and the occasional mom-and-pop shop. The stores would compensate by opening at 6 a.m. the following morning (a.k.a. “Black Friday”) with “door buster” sales, which officially launched the Christmas shopping season and provided an invaluable release to millions of shoppers ready to…
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How To Look Out For Your Employees On Black Friday

Think quickly: where will you be the morning after Thanksgiving? If you’re like me, you’re probably envisioning yourself snuggled up beside the roaring fireplace, still recovering from a healthy dose of Americana: turkey, pie, and football. Millions of other Americans, however, are planning to spend their morning waiting outside their favorite stores, fighting the impending…
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4 Scary Legal Myths for Your Small Business

This was originally published on The Huffington Post: Small Business.  It can be dreadfully difficult to be a small business owner these days. Often you’re a one-person shop, and it can seem like a handful of full-time jobs just to keep up with your legal responsibilities on top of everything else. Unfortunately, one of the easiest…
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Consumers: You May Be Forfeiting Your Rights Online

As recently reported in the New York Times, a full one-third of top ranked websites forbid consumers from suing them for damages, unsavory practices, inflated charges, and general bad behavior through inclusion of forced arbitration clauses and class-action ban clauses. The prototypical cartoon image of two figures standing toe-to-toe and one red-faced man shouting into…
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