Tag Archives | McDonalds

Building a Brand: How and Why to Use a Trademark

Building a Brand? Use a Trademark
Early this week, Millward Brown Optimor announced Apple as the winner of the 6th annual BrandZ Top 100 Most Valuable Global Brands study. The designer computer company behind the iPad, iPhone, iPod (and any other iThing) beat out Google, the previous reigning champion, by an estimated $41.8 billion dollars. Other companies on the list included…
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